Your Podcast Creation Guide on Rubilan

Embarking on podcast creation can prove to be a blend of creativity, amusement, and challenge. Teachers who produce podcasts observe a 20% upswing in lesson requests upon releasing their content. At Rubilan, we're committed to empowering all educators to craft exceptional podcasts. Here, we offer you insights, considerations, and guidelines for your podcast creation journey.

Content, Content, Content... Content is Key!

In the words of Bill Gates back in 1996, and still relevant today, "Content is King!" Your Rubilan podcast is no exception. Your content should mirror your teaching personality and interests while captivating and captivating your listeners. Here are a few things to ponder:

Content Genres

Educational podcasts typically fall into three main genres:

  1. The Quick Burst: Brief podcasts, usually under 5 minutes, imparting a single learning tip, core concept, or idea.
  2. The Narrative: A storytelling format that educates and entertains by weaving a central story around a learning topic.
  3. The Chat Show: Host and guest/host discuss ideas and concepts within a learning domain, focusing on engaging conversations.

Planning and Sourcing Content

A significant challenge in podcast creation is consistently generating ideas for episodes. Where do you discover inspiration? How do you maintain freshness and engagement? These questions matter, but don't allow them to hinder your creation process. Consider these tips:

  1. If you're new, anticipate subpar content initially. That's alright. Keep producing content; practice perfects your craft.
  2. Develop a plan encompassing frequency, timing, content themes, and dedicated time for brainstorming.
  3. What are your interests? Whether it's art, science, history, comics, or anime, pursuing your passions elevates your podcast enjoyment.
  4. Seek inspiration from others. Whether it's a favorite podcast, YouTube channel, radio station, or TV show, gather ideas and adapt them uniquely.

Content Length

The chosen podcast type determines episode length. In general, shorter episodes are more effective, and language podcasts should ideally stay within a 20-minute range. Contemplate these factors when considering episode duration:

  1. Consider audience proficiency. Lower proficiency listeners benefit from shorter podcasts.
  2. Avoid excessive content. Keep your podcast entertaining and concise.
  3. Put yourself in your listeners' shoes. If you wouldn't listen to lengthy podcasts, neither would your audience.

Content Language

Determining the language of your content - the language you teach, the listener's native language, or a mutual communication language - hinges on your podcast goals:

  1. Creating listening practice materials requires substantial teaching language with minimal mutual language.
  2. Explaining language concepts to newcomers necessitates a mutual communication language for clear explanations.
  3. A mix of teaching and communication languages suits entertaining language content.

Recording and Editing

Mastering recording and editing can elevate an amateur recording into an award-winning podcast. Contrary to misconceptions, it's not as challenging as you might think.

Equipment

Fancy recording gear or editing software isn't imperative unless it ignites your podcasting enthusiasm. Basic equipment and steps can go a long way:

  1. You don't need a soundproof studio. A closet or small space with draped blankets or a desk with a blanket can suffice.
  2. Should you use a microphone? It's helpful but not mandatory. Even a smartphone or built-in computer microphone works well.
  3. Simplicity is key. Podcasts don't need to break the bank.

Recording

One common recording mistake is neglecting to review and assess audio quality. Here are some recording tips:

  1. Maintain a steady recording device position about 5-20cm away from your mouth. Limit movement.
  2. Beware of background noise; it can distract your listeners.
  3. Relax and take your time. Record and re-record as needed.

Editing

Editing is essential, and you don't need to be a sound engineer for high-quality podcasts. Affordable software can suffice:

  1. Utilize open-source/free editing software like Audacity, supplemented by online tutorials.
  2. Create brief introduction and sign-off clips. These reusable clips save time.
  3. When in doubt, trim excess. Less can often be more in podcasting.

Uploading

Uploading your podcast to Rubilan is the final step. While the technical aspect is addressed in our FAQ, here are some do's and don'ts:

  1. Include a channel and episode image. To stand out, upload images with a 1:1 ratio of at least 200x200 pixels.

Building Listenership

Posting

Timing and content play pivotal roles in listener engagement. Consistency matters:

  1. How often should you publish? It depends on your balance between gaining listeners and workload.
  2. Choose a publishing day and time in consideration of your target audience's listening habits.

Commenting

Engagement with your audience is crucial for expanding listenership:

  1. Respond to comments on your podcast post, excluding negativity.
  2. Express gratitude for positive comments.
  3. Initiate conversations with those who engage, potentially fostering sign-ups or more listening.

The Rules: Policies and Terms of Service

Abide by Rubilan's policies and Terms of Service to avoid content-related issues:

  1. Refrain from sensitive topics like religion, politics, sex/gender/race.
  2. Cultivate cultural sensitivity, as listeners react differently based on their culture.
  3. Embrace a global perspective; your podcast reaches a worldwide audience.
  4. Avoid posting or linking external content in your channel or descriptions.
  5. Familiarize yourself with Rubilan's terms of service and the teacher code of conduct.

Incorporating these insights will guide you towards producing impactful podcasts on Rubilan.