Social media is a great way to promote your business to a larger audience quickly and for free. Engaging content can show off your teaching skills and attract potential students. Another benefit of social media is that followers can share your page with others and interact with you.
Here’s how to use social media to attract more students.
What types of relevant content could you post on social media?
- Travel
- Culture
- Food and lifestyle
- Language learning tips and resources
- Interaction with students
- Teaching on Rubilan
Social media tools you can use:
https://www.wordstream.com/blog/ws/2014/10/21/social-media-promotion-tools
10 Steps to building your brand on social media:
https://digitalmarketinginstitute.com/blog/10-steps-to-building-your-personal-brand-on-social-media
Here is a guide on how to market your business on different social media platforms.
Most of us may have experience of sharing photos and recent updates with family and friends on Facebook, but few are using Facebook for business! Compared with other social media platforms, Facebook is used by a wider range of age groups.
It’s important to build your fanbase on Facebook. Once you’ve created a strong following, you may use status updates or photos to share your teaching profile on Rubilan. You should also post engaging content that your followers will respond to, such as traveling content, language learning tips, and cultural traditions. The more people like or comment on your updates, the more frequently you will appear in other people’s timelines, which will expand your reach.
You can also join and post in Facebook groups that are relevant to your content. Use the search bar to find groups that are linked to your specific area of expertise, then you’ll be able to share your insights and build authority around your personal brand. Make sure to join the group as a genuine member, and don’t spam your teaching business. You can start by joining Rubilan’s own Facebook community: For the love of languages.
Examples of promoting teachers promoting their teaching profile on Facebook with a business page:
https://www.facebook.com/KatesEasyEnglish
First, you can have a pinned post about how your followers can find you on Rubilan.
Then, you can provide more learning resources like podcasts and exam tips on your Facebook page. Asking questions is also a great way to attract responses.
If you haven't used Facebook before and do not have a clue about how to use Facebook. Please check Facebook Help Center Guides.
Instagram is considered to be the most engaging social media platform for younger audiences aged 18 and 24 years old. By keeping audiences focused on the content, Instagram creates an experience where users can express themselves with real experiences and create genuine interactions without distractions.
Use the hashtag #Rubilanteacher to let potential students know where they can schedule a lesson with you. Create engaging Instagram content alongside the hashtag and interact with followers to potentially attract new students.
Examples of promoting teaching profile on Instagram:
Use short video clips showing where you are doing right now (ie. having lunch in a restaurant) and how to express it in your teaching language. This can be a good way to engage with your audience.
You can also post an image or a video about a word related to seasonal activities. For example, ice cream is perfect for summertime.
You can also post interesting questions related to cultural traditions.
If you haven't used Instagram before and do not have a clue about how to use Instagram. Please check Instagram Help Center Guides.
Youtube
YouTube is one of the most famous video-sharing platforms in the world. On your channel, you can share videos, create playlists, and spark discussion.
YouTube was acquired by Google in 2006, which means that Google search gives priority to Youtube content in search results. Not only are videos much more engaging and shareable than text content, but they’ll help with your search rankings on Google.
It is important that you create videos that are of high quality, both in content and production. You don’t have to have expensive equipment, but pay attention to sound quality, lighting, and your background. Make sure your camera is stable (a tripod is useful for this). You can also use some free video editing software such as iMovie to edit your videos for better effects.
Example of promoting teaching profile on Youtube:
Rubilan Webinar - Learn English with Paige
https://www.youtube.com/watch?v=qE590Fz7CLg
1 year teaching and learning languages on Rubilan!
https://www.youtube.com/watch?v=G0RYDkDmTKQ&t=142s
Youtube is a great platform for live teaching webinars. You can create videos or do a live lesson to show off your teaching skills and promote your Rubilan profile.
Here are some guides on how to do Youtube live streams:
https://blog.hootsuite.com/youtube-live/
https://support.google.com/youtube/answer/2474026?co=GENIE.Platform%3DAndroid&hl=en
If you haven't used Youtube before and do not have a clue about how to use Youtube. Please check Youtube Help Center Guide.
Twitter is a platform for fast and concise posts where 280 characters is the limit. When marketing your profile on Twitter, you have to make sure the content is attractive enough for people to stop and click through instead of scrolling through quickly without noticing it.
If you don’t have a following, you can start tweeting using the hashtag #Rubilanteacher to let potential students know where you’re teaching and how they can schedule a lesson with you. Get involved in discussions, and if you’re a passionate teacher and you see people asking language questions or posting interesting language content, you can build connections engage through comments, retweets, replies.
If you haven't used Twitter before and do not have a clue about how to use Twitter. Please check Twitter Help Center Guide.
Now that you know how, it’s time to start promoting your teaching business! However, please do not post your social media account information on your Rubilan Teacher Profile. Feel free to add any questions you have in the comments and tell us about your experience promoting your teaching profile on social media.
References:
https://ycsmarketing.com/difference-facebook-instagram-twitter